JAS Brand Creations (in short JAS) specialises in audit and assessment of brands, franchising and licensing. JAS develop Brand Capability to market locally (in Singapore) and overseas. Services include Brand Performance Strategies and Management, and Customer Relationship Management Strategies.

Through their branding process and the use of the Brand Performance Scorecard (built on QLBS.com's Q100 Platform), JAS enables clients to understand how to create, build and manage a brand for present and the future.

How did QLBS.com help?

The Problem: A successful Brand Consultancy in Singapore with considerable experience was looking for a way to systematically scale a business that was built on the domain expertise of the owners.

The Solution: QLBS.com was engaged to work with JAS to develop a strategy for the outline, structure and basic content of a best practice business brand audit. The criteria design looked at time/value, user friendliness and knowledge transfer as key features. Two versions (a “lite” and “full”) of the Brand Performance Scorecard were created with a month.

The Result: Accelerated growth of the client’s branding business was achieved. Significantly, the process was adopted by both the Golden Brand Awards (Singapore Global Entrepolis 04) and the Singapore Franchise Licensing Association for their 2005 Awards process. In addition, the business has now expanded into the rapidly growing China market, with offices in Shanghai started in Q1 2006.